Luxy Hair, a leading brand in premium hair extensions, understands that product knowledge is critical when it comes to creating effective content. Their goal wasn’t just to find creators, they wanted to collaborate with individuals who could become true experts in their product. Luxy needed a way to identify the right creators, educate them on how to use and wear their extensions, and work closely with them to produce content that reflected both the brand’s quality and versatility.

They also wanted to showcase their products from multiple perspectives and in different lifestyles, which required managing a diverse set of creators while maintaining consistent brand messaging and standards.