All things content

Some key tips to help you build the best content brief for creative freelancers, specifically for short-form video production. These tips are based on our experience working with UGC creators and brands on Brkaway.

In recent years, short-form video content has exploded in popularity, thanks in large part to apps like TikTok. However, TikTok's future in the United States is currently uncertain. But does this mean that short-form video content will come to an end if TikTok is dismantled in America? Not necessarily.

Is short-form video the future of content creation? In this article we break down why some of the largest tech companies are focused on short-form video. From Reels to Tiktok to the new Clapper, platforms that focus on short-form video are growing with exponential force and show no signs of slowing down. So as a consumer, what kind of content do you like? Most likely you'll end up consuming more short-form content throughout the day, making it more profitable and attractive for brands to utilize.

TikTok has taken the world by storm, thanks to its short-form video format that allows users to share their creativity with others. One of the key features that makes TikTok videos so engaging is the use of subtitles. But why are subtitles so important to include in your TikTok content?

Are content approvals a nuisance or a necessity? Here at Brkaway, we think they are a necessity.

Lessons learned from facilitating the delivery of 5000 UGC videos