Brkaway Guide

How to Build a Killer UGC Portfolio

As a content creator, your UGC (User Generated Content) portfolio is one of the most important assets you have when it comes to securing new clients and jobs. Time to spruce it up!

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As a content creator, your UGC (User Generated Content) portfolio is one of the most important assets you have when it comes to securing new clients and jobs. A strong UGC portfolio showcases your talent, creativity, and ability to produce high-quality content that resonates with an audience outside of your own. In this blog post, we will provide you with tips on how to build a killer UGC portfolio that will make you stand out from the crowd and impress your prospective clients.

Step 1: Determine your niche

The first step in building a killer UGC portfolio is to determine your niche. What type of content do you excel in creating? What are your strengths and weaknesses? Do you specialise in creating cooking videos, beauty tutorials, or gaming content? By identifying your niche, you can focus on creating content that showcases your skills and expertise in that particular area.

Step 2: Create a mix of content

While it's essential to have a niche, it's also important to diversify your UGC portfolio. This means creating a mix of content that showcases your versatility as a content creator. For example, if you specialise in beauty tutorials, you may want to include videos on skincare, makeup, and haircare. This shows that you have a range of skills and can create different types of content that appeal to a broader audience.

Step 3: Showcase your best work

Your UGC portfolio should showcase your best work. This means selecting the videos that highlight your creativity, expertise, and ability to engage an audience. Don't be afraid to be selective and only include your best videos in your portfolio – quality over quantity is essential! At Brkaway, we recommend creators have 10-12 videos in their Brkaway Portfolio. 

Step 4: Remove “Why UGC?”

When UGC first exploded on TikTok, many brands had little knowledge of what UGC was so creators quickly added a section in their portfolios which explained “Why UGC?”. In a few short sentences, creators would outline the benefits of working with UGC creators and provide statistical reasons why brands should lean into this new style of content creation. Now that UGC has become a household name in the creator space, brands no longer need to read these sections – which is why it’s probably time to ditch “Why UGC?”.

Step 5: Promote your UGC portfolio

Promoting your UGC portfolio is just as important as creating it. Share your UGC videos on social media platforms like YouTube, Instagram, and TikTok. This will help you reach a broader audience and increase your chances of getting noticed by prospective clients. At Brkaway, we also recommend adding your Brkaway Portfolio link to each of your social bios. That way, if a brand comes across your socials and likes your content, they can instantly review your Brkaway Portfolio and start working with you in seconds!

In conclusion, building a killer UGC portfolio takes time, effort, and dedication. By following the steps outlined above, you can create a UGC portfolio that showcases your skills, expertise, and creativity. Remember to be selective, showcase your best work, and be genuine to make your videos stand out from the crowd. With a killer UGC portfolio, you can take your content creation career to the next level and impress your prospective clients.